Personalized Microsites and Landing Pages

What is a private Landing Page?

A unique webpage, personalized for each customer or to a segment of your target audience.

The pages can be customized to
• Display Variable/Image data.
• Collect additional information.

This landing page could be a one page or could be a home page of a microsite.

Personalized Microsites

As Wikipedia says,  A microsite, also known as a minisite or weblet, is an Internet web design term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website. The Microsite's main landing page most likely has its own URL.

Microsites are used to promote a new product, a seasonal event or particular promotions.   These Microsites are also used to hear from the customers or audiences by means of customized survey, polls, preferences etc. 

The percentage of responding online is increasing consistently.  Microsites become a powerful online/web marketing media when it is integrated with your existing cross media marketing campaigns such as Direct Mailing, Email Marketing, Online Banner Ads, Search Engine Ads, News Paper, Radio/TV Commercial etc.,  Responders of any media campaigns prefer responding Online (through website). Integrating Microsites with the cross media campaign will significantly improve the response rates.

The microsite can be setup either to have a generalized URL(address) such as www.mynewcampignxzy.com or a personalized URL, for instance, www.johnsmith.mynewcampignxyz.com

Personalized  Microsites takes the microsite to the next level, one to one direct marketing, making relevant offers.     By Personalizing the URL and the microsite, you know about the visitor even before they make a visit.  You get to know more about them when they visit. This personalization can help you clearly understand your visitors interests on product or services.  It gives you the power of making personalized offers on an individual level.  Your personalized microsite can also be set-up to collect more information about visitors and enriching your database.  The microsite landing page can be same as your direct mail or email or extended form of it or it could be a continued conversation. 

Microsites are generally smaller than a normal sized corporate web site since its focus is on the current promotions. This allows visitors to learn more about a particular promotion/product or the message quicker than your current corporate website. However, the microsites can be customized to any size depends on how you want to bridge the marketing and conversion. You can track the campaign responses irrespective of it is a generalized URL or Personalized URL microsites.

Alerts & Reports

• Instant Email Alerts to Sales on customer visits.
• Personalized URL level Reporting.
• Sales Agent level Reporting.
• Date Range Reporting.
• Customized Reporting Possible.