Personalized URLs (PURLs)

Personalized URLs are just web addresses. These personalized URLS are invitation to your prospects to respond to your campaign (direct mail or email) online. This personalized URLS (personalized web addresses) give you the power of making personalized and relevant offers to the prospects.

example of personalized URL a.k.a pURLS

Why Personalized URLS or PURLS

Connect with target audience one on one.
One to One marketing communication.
Personalized offers at an individual level.
Makes it easier to respond (New Channel).
Communication is faster.
Web-based (cross media) marketing used with Direct Mail (DM) & Email Marketing.
Increase your response rate by making personalized offers.

Benefits of Personalized URLS or PURLS

New Channel of communication.
Database Enrichment – More data on Individual level.
Know who has read your Direct Mail.
Instant Email Alerts on customer visits.
Increase Direct Mail response rates.